Inna Shevchenko

Head of Product Marketing at Railsware

About me

I have been a marketer for over 14 years and possess solid expertise in online and offline marketing channels with B2B and B2C segments.
For the last 6 years, I have worked with B2B SaaS products and helped increase revenue and streamline operations with effective marketing, customer experience and sales strategies.

I currently manage my content mark, eating, and SEO agency, Upleadium (
I am a go-to person if you are looking for a marketing consultation for startup and middle-sized businesses.

Main Expertise

  • building and implementing marketing, sales, and customer experience strategies from scratch,
  • developing product positioning, pricing, and messaging,
  • conversion funnels development and business metrics tracking,
  • recruiting & onboarding new employees,
  • customer journey facilitation,
  • rebranding and website redesign,
  • business processes development and optimization

Head of Marketing
September 2022 - Present

Head of Product Marketing
September 2022 - Present

December 2021 - Present
Upleadium - is a team of inbound marketing evangelists who create
meaningful content and equip tech companies with SEO strategies that
magnetize organic leads to their websites.

Smarter Contact
Fractional CMO | Marketing Advisor
October 2021 - June 2022

United States

Chief Executive Officer
January 2022 - May 2022

Chief Marketing Officer
March 2017 - December 2021

Product Marketing Manager
October 2016 - March 2017

Nissan Motor Ukraine
Head of Advertising, Advertising Coordinator
February 2012 - October 2016

LG Electronics
Media and Creative Specialist
June 2008 - November 2011


European University
Master's degree, Management of Foreign Economic Activity · (2010 - 2011)
International Christian University

Bachelor of Business Administration (B.B.A.), Business Administration and
Management, General · (2007)

Нинішня посада: Head of Product Marketing
Компанія: Railsware

1 відкрити оголошення

Немає людей, за якими ви стежите

Немає відгуків