Дарина Ніколаєнко

Rare Portfolio Manager у Campari Group Ukraine

ПРО МЕНТОРА

  • Більше 10 років ефективного управління маркетинговими та бізнес-проектами провідних харчових компаній.
  • Більше 8 років у секторі Luxury.
  • 2 роки- Практичний досвід у сфері Python Full Stack Web Development.
  • Досвід роботи в дизайні навчання - 10 років в маркетингу і 1 рік - в Python і Java Script
  • Активна громадянська позиція ( з 2012 року займається волонтерством в різних напрямках)

ЕКСПЕРТИЗА

Стратегічний маркетинг, запуск продукту, робота з командою.

ДОСВІД РОБОТИ

Campari Group Ukraine
Rare Portfolio Manager
January 2022 - Present (7 months)
Kyiv City, Ukraine
• Develop portfolio and channel strategies for Prestige Portfolio using market sights
• Contribute & support sales in the development of customer plans and strategies
• Evaluate and review of market activities, monitor spend versus budget and propose effective improvement
• Engage key trade/decision-makers and influencers to drive advocacy on Prestige Portfolio
• Educate, coach, and mentor company & distributors teams for the Prestige Portfolio brands

Ukrainian House of Import (Bayadera Group)
7 years 4 months
Head of the Marketing Department
October 2019 - January 2022 (2 years 4 months)
Kyiv City, Ukraine
Moët Hennessy Portfolio
Marie Brizard Wine & Spirits Portfolio
• Developing strategies for marketing teams, including Digital, Advertising, Product management, and Sales
• Preparing and managing monthly, quarterly and annual budgets, shipments and depletions for the marketing department
• Setting, monitoring, and reporting on team goals
• Education of the marketing and sales teams on brand identity and strategy

Senior Brand Marketing Manager
October 2014 - October 2019 (5 years 1 month)
Kyiv City, Ukraine
Moët Hennessy Portfolio Ukraine
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition
• Pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Analysis of sales forecasts and relevant financials and reporting on product sales

Bayadera Elite (Bayadera Group)
Customer Development Manager
June 2013 - September 2014 (1 year 4 months)
Kyiv City, Ukraine
Diageo Portfolio Ukraine
• Development and implementation of Ease of Shop strategy in Ukraine (Category Management)
• Outlets coverage and sales-out results are tripled in 6month
• Customer and Shopper Researches Program in Ukraineintroduced
• Design and implementation of the non-standard equipment and creative layouts
• Category Management Trainings development and conduct
• Best Customer Marketing Execution Off-Trade AwardWinner (2013-2014)

METRO/MAKRO Cash and Carry
2 years 6 months
Buyer assistant
February 2012 - June 2013 (1 year 5 months)
Kyiv City, Ukraine
Assisting the buyer with the selection of the right product mix
• Researching new suppliers and making recommendations to the buyer.
• Preparing competitive retail and pricing strategies.
• Planning, monitoring and maintaining suitable inventory levels.
• Preparing budgets and forecasting purchasing trends.
• Compiling reports on product performance and statistics.

Administrative Assistant
January 2011 - January 2012 (1 year 1 month)
Kyiv City, Ukraine
• Forecasting of department/category target (turnover, profit, stock, stock correction, NWC)
• Daily price positioning and price policy management and optimization
• Negotiation with suppliers (annual contract and daily management)
• Promotion management (assortment and price management)Permanent analysis of sales, margin, stock etc.
• Key link for the development and cooperation with Quality department and logistic department

Ministry of Ukraine for Family, Youth and Sports
Sportsman-instructor
January 2005 - December 2010 (6 years)
Kyiv, Ukraine
• Member of Ukrainian National Finswimming Team
• Master of Sport of the International Category
• Kyiv, Ukrainian, European and World champion and prizewinner

ОСВІТА

Kyiv National University of Trade and Economics
Master’s Degree, Merchandising and Management of ForeignCommerce · (2010 - 2011)

Stanford University
Economics 1, Principles of Economics · (2019 - 2019)

World Intellectual Property Organization Academy
General Course on Intellectual Property · (2019 - 2019)

Google Analytics Academy
Advanced Google Analytics · (2018 - 2018)

Google Analytics Academy
Getting Started With Google Analytics 360 · (2018 - 2018)

*Google Analytics Academy Google Analytics Academy *
Ecommerce Analytics: From Data to DecisionsEcommerce Analytics: From Data to Decisions
2018 - 20182018 - 2018
On-line cources

Kyiv-Mohyla Business SchoolKyiv-Mohyla Business School
Executive Development Program , School of Brand ManagementExecutive Development Program , School of Brand Management
2018 - 2018

Google Women Digital AcademyGoogle Women Digital Academy
Digital Communication and Media/MultimediaDigital Communication and Media/Multimedia
2017 - 20172017 - 2017
On-line cources

Kyiv National University of Trade and EconomicsKyiv National University of Trade and Economics
Bachelor’s Degree, Merchandising and Expert Examination within Customs ProceduresBachelor’s Degree, Merchandising and Expert Examination within Customs Procedures
2006 - 20102006 - 2010
Grade: Diploma with honorsGrade: Diploma with honors
Activities and societies: 2008 Student scientific conference "Actual Problems and Perspectives of Merchandizing
Development" – 1st place; 2009 Student scientific conference "Society of Knowledge: global strategies of up-to-lateness" – 1st place; 2009 Student scientific conference "Actual Problems of Merchandizing and Commodities Market Analysis" – 1st, 2nd, 2nd and 3 places

ПУБЛІКАЦІЇ

Нинішня посада: Rare Portfolio Manager
Компанія: Campari Group Ukraine

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