Chief Marketing Officer у Ольшанський та партнери

ПРО МЕНТОРА

15 років займаюся маркетинговими стратегіями, реалізував понад 200 проєктів, зокрема для таких компаній, як Нова Пошта, OTP Банк, Liqui Moly, Мобілочка, Renault Ukraine, AutoRia та багатьох інших.

ЕКСПЕРТИЗА

E-commerce, PPC, Web Marketing, Web Analytics, Usability, Online Advertising, User Experience, Online Marketing, blockchain, Web Development, Web Project Management, SEM, Project Management, Google Analytics, Digital Marketing, Facebook Marketing,
ICO marketing, blockchain marketing.

ПУБЛІКАЦІЇ

"Написав код для соцмережі та вирішив втекти з IT". Історія дипломованого програміста, який розчарувався у професії
Sep 2021 — dev

Успішний кейс: як бізнесу збільшити кількість клієнтських звернень на 130%
І що для цього потрібно знати
June 2021 — mind.ua

Олександр Федотов: 24 кроки для перевірки вашої digital-стратегії | Ольшанський та Партнери
Now 2021

Олександр Федотов: "Знай свого клієнта: яке майбутнє чекає ринок"
Sep 2021

ДОСВІД РОБОТИ

Olshansky & Partners
Chief Marketing
Author: "5 Steps to Your Product Launch or Safe Go-To-Market Strategy"
June 2020 — Present (2 years 2 months)
Chief Marketing & Growth Officer | Chief Operating Officer
March 2010 — Present (12 years 5 months)
Helped 200+ projects as Product And Marketing Leader: search engine optimization, PPC ads, landing page design, AB tests, UX research, funnels creation, market research, SWOT analysis, website creation, strategic internet marketing sessions, chat implementation, marketing automation software implementation, etc. PPC ads on Facebook, Google, Linkedin, Quora, Twitter, Adroll, and Crypto networks. Working with budgets from small to $ millions for a campaign.

Freelance, self-employed
Web 3.0 Growth & Marketing Leader
June 2017 — Present (5 years 2 months)
I help teams implement Digital Marketing tools and strategies to get sustainable growth. My preferred approach is 5 step plan, consisting of customer research, competitor analysis, brand positioning and messaging, Go-To-Market plan. Experienced in Seo and PPC ads, landing page design, and web analytics. I create a detailed plan through research and help teams to implement it.

CryptoPolice
Partner at CryptoPolice.com — fighting scam, creating community
December 2017 — July 2019 (1 year 8 months)
CryptoPolice is a platform that helps bring together community and technology in order to safeguard online users against fraud. The aim of CryptoPolice — developing products that assure effective protection of users against online fraud and scam.
As a blockchain marketer, helping ICOs and other blockchain projects I realized a massive concern and objection "Are you SCAM?". This is why I joined CryptoPolice and spread the word about the truly amazing idea of creating a community that helps investors and users with advice, experience
and 3rd party research.

Meet.one
Marketing Consultant
April 2018 — July 2018 (4 months)

LevelNet
Chief Marketing Officer
December 2017 — June 2018 (7 months)

VINchain.io
CMO (outsource)
December 2017 — May 2018 (6 months)

Caviar.io
Digital Marketing Consultant
November 2017 — February 2018 (4 months)

Ashmanov&Partners Ukraine
Deputy Director
September 2010 — March 2014 (3 years 7 months)

HansaWorld
SEO, PPC in-house manager
November 2009 — June 2010 (8 months)

Digital Ventures
Search Engine Optimization
August 2009 — November 2009 (4 months)
Search engine marketing, audits, linkbuilding, and strategy execution for a
number of websites in Digital Ventures

Innoware
Internet Marketing
May 2008 — August 2009 (1 year 4 months)

ОСВІТА

National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master, Information Science
(2004–2010)

National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master's degree
(2004–2010)