Founder у Roman.ua

ПРО МЕНТОРА

Я фанат вебаналізу, правильного збору даних, звітності та пошуку аналітичних даних. Навчив сотні людей, як налаштувати Google Analytics та інші інструменти, починаючи з 2010 року. У мене є 3 авторські онлайн-курси: «Google Analytics for beginners», «Google Analytics and Excel for Advanced», а також «Email marketing with MailChimp».
З 2006 року я отримав усі необхідні сертифікати: Google Ads, Google Analytics, MailChimp Experts, Facebook Blueprint. Був сертифікованим тренером Google в Україні з 2011 по 2013 рік.

ЕКСПЕРТИЗА

• Вебаналітика та оптимізація коефіцієнта конверсії: Google Analytics, Google Tag Manager, Google Optimize, SQL, Microsoft Power Query, Visual Website Optimizer, Google Data Studio.
• Реклама PPC: Google Ads, Facebook Ads, Bing Ads, LinkedIn тощо.
• Email-маркетинг і retention-маркетинг: MailChimp, Mandrill, Amazon SES, eSputnik, SendPulse, Sumo.com

ДОСВІД РОБОТИ

Roman.ua
Founder
квітень 2008 — до нині (14 років 2 місяці)

Skylum Software
Growth Hacker
мая 2015 — квітень 2016 (1 рік)
- Conducted audit of marketing: website, advertising, products, competitors. Initiated a survey among customers. Defined the growth points.
- Created a profile of the ideal buyer of an MAC OS photo app. Singled out new audiences for targeting and retargeting. Singled out targetings that increased revenue from advertising.
- Improved the personalization of emails and website. Configured the PrePopulating of customer's data for increasing conversion. Configured the giveaway mechanics with virality coefficient of 1.4.
- Selected hypotheses, set up A/B tests in advertising, emails and website. Interpreted the results. Conducted A/B tests on several pages with one template using Google Content Experiments.
- Configured the cost data upload, calculation of revenue without refunds and processing fees in Google Analytics. Introduced saving of the user acquisition source into the database, linked user data between Google Analytics, payment processing and database.
- Built a system of automatic reporting in Google Spreadsheets and Excel using data from Google Analytics, МailСhimp and database. Used SuperMetrics, Microsoft PowerQuery and Pivot tables to automate routine reporting.
- Configured cohort analysis and calculation of the real ROI. The real ROI took into account the advertising costs and revenues less commissions and refunds. Took into account 3 scenarios: advertising → purchase, advertising → trial → purchase from email newsletters, and advertising → subscription to newsletter → purchase of another product on another website.
- Set the technical specification on the transfer of user data from the website into MAC OS app; changes in the logic and design of the apps. Implemented tracking of user behavior within MAC OS apps using Google Analytics Measurement Protocol.
- Introduced the Crowdin localization system and PipeDrive system for working
with partners.

Intimo.com.ua
Marketing Director
жовтень 2010 — грудень 2015 (5 років 3 місяці)
- Change management. Rebranding. Site redesign. Business process optimization and automation.
- SEO. Creation of technical specifications for site optimization, control of implementation. Selection of the promotion model and SEO vendor. Vendor control.
*Achievement – more than doubled the amount of search engine traffic.
- Contextual and media advertising. Configuration of advertising campaigns in search and partner networks (GDN, Yandex Advertising Network), remarketing, banner ads. Creation of ads, A/B testing. Assignment of tasks to employees and control over their execution. Context scaling is case of a positive ROI.
*Achievement — cost per click halved after context optimization and the number of clicks and conversion more than tripled.
- Direct mail. Newsletter creation from A to Z. Concept generation, adjustment and creation of trigger (event) emails. Template design, coding, automation of newsletter campaigns.
*Achievement – 2x growth of the customer database, 4x growth of revenue generated by newsletter campaigns.
- Price aggregators, partners – publishing on all medium and large marketplaces with a positive ROI. Monitoring of payments and cost-effectiveness. Teaser ads. Vendor selection. Task assignment. ROI monitoring. SMM. Mentions monitoring. Competitor analysis. Management of Facebook and Vkontakte communities.
- Analytics. Database marketing. Positive ROI control across all marketing channels. Analytics configuration and optimization. Implementation of business changes based on analytical data. A/B testing. Conversion improvement.
*Achievement — growth of revenue.
- Client-orientation and loyalty. Emission of love to Customers on all levels. Monitoring of service quality. Monitoring of service reviews, ongoing improvement of service quality.
*Achievement — 97% positive feedback from Clients.

Domovoz.com.ua
Partner
червень 2012 — листопад 2015 (3 роки 6 місяців)
Household chemicals online shop.

SEO-Studio
Corporate trainer
січень 2012 — вересень 2014 (2 роки 9 місяців)
Web analytics, Google Analytics, Conversion Rate Optimization trainings &
courses.

Head of e-Marketing department
липень 2009 — грудень 2011 (2 роки 6 місяців)
- Developing directions of SMM (promotion via social networks,
blogosphere), web-analytics, SERM and integrated internet marketing.
- Increasing the number of innovative value added services for SEO-Division
(promotion in maps, videos, news).
- Promotion and expansion of Contextual advertising division.
- Supervising the launch of a new version of corporative website.
- Delivering reports at seminars, atracting partners and clients.
- Managing SEO projects.
Achievements
- One of the first to receive Google Analytics Individual Qualification (GAIQ) in Ukraine.
- Passed the test of Google Adwords (Google Adwords Qualified Individual) and trained colleagues. This leaded to Contextual advertising division receiving support from Google employees and got Google Adwords Company Qualified http://korrespondent.net/business/press_release/1069655
- Influenced contextual advertising division growth from 2 people up to 5, helped to increase of revenue of the department.

School of Entrepreneurs "ProfiT"
Business Coach
лютий 2011 — квітень 2012 (1 рік 3 місяці)
- Online Marketing
- Email Marketing & Retention
- Social Media Marketing and Social PPC
- Web analytics and Conversion Rate Optimization

Vivex Invest
Marketeer
березень 2009 — липень 2009 (5 місяців)
Project «Kopeikoff»
- Attracting a loyal audience, email marketing, work with customer feedback, and crisis PR.
- Conversion optimization of visitors to registrations and purchases. Usability improvement.
- Monitoring of mentions of competitors, analysis.
- Load testing and formulation of the problem for programmers for client-side optimization, protection from DDOS attacks.
- PPC advertising campaigns on Google Ads) and social PPC at Vkontakte

Amplua Personnel
E-marketer, community manager
лютий 2008 — грудень 2008 (11 місяців)
Formulation of TOR, the development of new modules, promotion (seo), directmail for project http://trainings.ua
- Designing, planning, promotion, direct-mail, work with the community for http://mymoney.ua
- Research, interviewing candidates.

Freelance
Freelancer
листопад 2006 — лютий 2008 (1 рік 4 місяці)
Web development and SEO of different projects (Sportmir.net, Kduconsulting.com.ua, Ofuro.kiev.ua, Tsim.com.ua, Vipdom.kiev.ua)