Product Vision & Strategy with Steven James

What is your business philosophy? As Product Managers, what we build is largely based on this philosophy, so it's crucial to have a formative understanding of such organisational business goals.

Are you building products that really create value for your customers? If this is what you're after, look no further.

Systematically Engineering Change

Many Product teams fall in the trap of building features based on someone's "great idea". Such a situation leads to having a backlog full of features whereby as Product Managers we simply end up just prioritising and following through the execution of the deliveries.

As Product Managers it is our role to lead the team to build features which :
1. Matter for our users
2. Generate commercial value
3. Align to the business goals

During these sessions we look at adding the Vision & Strategy layers to ensure that we position ourselves to engineer a Product Roadmap which builds capabilities which align to the objectives that we truly want to achieve.

Increased Impact

Having now developed the right Product Strategy and Vision, we need to follow it through. Alone one can go fast, but together a team can go further. As Product Managers, we want to build a cross-functional team which thinks together and ideates on the necessary actions to achieve the defined objectives cohesively.

During these sessions we look at how to transition from a working dynamic where the different departmental team members individually perform activities to achieve the Local Maxima; to an environment where the team members work cohesively on achieving the Global Maxima.

What Will You Obtain During the Booked Session/s?

✔️ Training on a Product Framework which structures the formation of the Product Vision & Strategy, leading the thought process through the journey of answering "what is the change we want to bring about with our Product?" and "How are we going to bring that change about?";

✔️ The know-how on how to transform the derived objectives into tangible backlog actionables organised within Jira or a Project Management tool of your choice within an Agile methodology;

✔️ Sharing of experience on how to transition silod departmental resources into a cross-functional team to work towards the Product's Global objective;

✔️ Understanding on how to align the established Vision to OKRs in order to measure Product Performance;

✔️ Application of the exercise and activities to your Product or a use case of your choice, where as an outcome we will derive a plan to create the value that you want for your business and your user;

✔️ Adoption of English technical terminology when it comes to Product subjects, which can help you to unlock opportunities within English-speaking Product roles;

✔️ Flexibility to focus on individual Product and Team Management questions which are specific to your team.

About Me

Currently leading the Product Team at KaFe Rocks, whereby I'm responsible for the formation of the Product Department and integration within the organisational structure to drive a Product-Led approach within the company's asset portfolio.

Enjoy the creation of the Product Strategy & Vision to outline the asset roadmaps which align to the Business Strategy, as well as defining Milestones to establish goals driving the team towards defined quarterly OKRs as a way of measuring progress.

I perform Coaching for other departments to adopt of a Product Mindset in their approach, whilst promoting collaboration between the departments to enable the subject experts to cohesively come up with solutions : Product as a Lateral Leader.

More details about my professional profile are here>>

Сфери менеджменту:
Product Management
Project Management
Innovation Management
Social Management
Operations Management
Quality Management
Strategic Management
Conflict Management
Resource Management
Change Management
Crisis Management
Product management навички:
Idea validation
Product discovery
Product launch
Product strategy
Product market fit
Product development & operations
Product marketing
Pricing strategy
Go-to-market
User research
User activation
Retention & engagement
Unit-economics
Маркетинг навички:
Product Marketing
Growth
Product Management
Digital Marketing
Facebook Ads
Pinterest Ads
LinkedIn Ads
Twitter Ads
Google Tag Manager (GTM)
Google Analytics (GA)
SMM
Apple Search Ads
AppsFlyer
SEO research
Site creation
SEO strategy
Site audits
Автоворонки
Контекстна реклама (PPC)
ABM (Account Based Marketing)
Бренд-менеджмент
Мова:
English
Українська
Німецька
Іспанська
Франузька
Швецька
Фінська
російська
Індустрії:
B2B
B2C
SaaS
Marketplace
Fintech
Crypto
Enterprise
Healthcare
AI / ML / Big Data
eCommerce
Advertising
Marketing
Education / Edtech
Web3
Metaverse
Mobile apps
Gamedev
Automotive
Retail
Real Estate
Banking
Insurance
Cyber Security
HR
Media
Sustainability / Eco
Governmental
Betting / Gambling
FMCG
eDocuments
HoReCa / Hospitality
DeepTech
Telecom
Відсоток на ЗСУ (крім комісії платформи 20%): 100%

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