Brand Ambassasors Lead у DataArt

Personal brand consultant

ПРО МЕНТОРА

• Допомагаю людям і компаніям чесно та цікаво розказувати про себе, щоб завоювати увагу та довіру своєї аудиторії: працівників, клієнтів, кандидатів. Спеціалізуюся на особистих брендах та брендах роботодавця. Наразі улюблені теми — LinkedIn та employee advocacy.
• Мій background — 12 років у HR, 6 років у бренді роботодавця (DataArt, Luxoft) та 3 роки у персональному брендингу (більше 50 людей: перші особи компанії, менеджери, корпоративні співробітники, незалежні спеціалісти).
• Викладаю курс «Бренд роботодавця» у бізнес-школі Laba, пишу статті, виступаю на конференціях. У 2021 мій спільний з колегами по DataArt проєкт «Brand Ambassadors» отримав перший приз у номінації «HR-маркетинг у дії». Понад 7 років займаюся консультуванням з тих матерій, на яких спеціалізуюся.

ЕКСПЕРТИЗА

Побудова та розвиток особистого бренду:
- усвідомлення та опис бренд-платформи (хто я? до кого говорю? що вони мають про мене знати?): визначення позиціювання, цільової аудиторії, каналів просування бренду тощо;
- ведення соціальних мереж для просування особистого бренду (Facebook, LinkedIn, Instagram);
- визначення тем, на які писати, створення контент-плану для особистого бренду;
- підготовка до публічного виступу.

Бренд роботодавця:
- внутрішні та зовнішні комунікації бренду роботодавця;
- HR marketing;
- працівники як амбасадори бренду;
- розвиток брендів перших осіб компанії для посилення бренду роботодавця.

ПУБЛІКАЦІЇ

Від ноунейма до топового експерта: як і навіщо будувати особистий бренд
Apr 27, 2021 — Happy Monday

HR Unity | Что писать HR-специалисту в Facebook?
Jooble

LinkedIn для IT-фахівців: мистецтво догляду за профілем
July 20, 2020 — DataArt

Employer brand ambassadors — panel discussion
Jooble

HR-бренд. Как собрать концепцию? | «Вопрос — ответ» с Анастасией Стеценко
Laba

«Не стройте HR-брендна ложных обещаниях, иначе фанаты станут хейтерами»
Laba

ДОСВІД РОБОТИ

DataArt
Brand Ambassadors (Employee Advocacy) Lead
November 2019 — Present (2 years 7 months)
Wroclaw Metropolitan Area
DataArt is a global software engineering firm that takes a uniquely human approach to solving problems.
MY GOALS
to unite efforts of employer brand and personal brands of DataArt experts and leaders for mutual promotion and brand awareness.
TEAM
4 persons (Ukraine, Latvia, USA)
KEY RESULTS
• Created 2 educational courses (preparation for the public talk, LinkedIn for personal brand) for the internal L&D system. Conducted numerous educational seminars for colleagues.
• Closely worked with 20+ brand ambassadors on their presence on LinkedIn and other social networks. By now all together they have 30 000+ post views per month. The Social Selling Index of ambassadors increased on average by 20 points.
• The project "DataArt Brand Ambassadors" received HR Brand Ukraine Award in the category "HR Marketing in action"
• Created text bank and photobank to be used by those who write about the company.
• Prepared 25+ public speakers for the events

HR Marketing Specialist
November 2016 — November 2019 (3 years 1 month)
Kyiv
MY GOALS
the growth of Employer brand awareness and the generation of candidate pipeline via digital marketing.
KEY RESULTS
• As a joint effort of HR Marketing team:
- standardization of the brand page on UA, Ru, Pl, Bg job sites, DOU, Glassdoor
- standardization of all vacancies according to EVP
- optimization of job boards packages according to the goals and analytics
• As a joint effort of SMM team:
- stable growth of FB followers - 370 people/month
- stable generation of content for corporate social accounts: 3-5 materials per week
- concept of digital marketing campaigns for technical events created from scratch
- digital advertising for 4 IT conferences (up to 325 participants) - 87% of full price tickets sales
- digital advertising for 30 events in 7 locations (during 2018). 17 of these events were sold out/full registration
- digital strategies for different news breaks - offices birthdays, March 8th, StarWars Day and so on
• Relaunched corporate Instagram (instagram.com/dataart/)
• Launched community management
• Represented the company as a public speaker at 15+ conferences and events (during 3 years)
• Conducted numerous educational events for the colleagues on the topics of social networks, brand communications, networking, dealing with commentaries and so on.

LABA
Lecturer (Employer Branding)
September 2019 — Present (2 years 9 months)
The creator and lecturer of "Employer Branding" course.

Self-Employed
Personal Brand Consultant. Lecturer. Speaker
March 2019 — Present (3 years 3 months)
60+ clients,
15+ workshops, and lectures.
Companies I've worked with: Reface, Luxoft, DataArt, Happy Monday, Jooble.
My specialization:
- Personal brand: platform, strategy, usage of social networks (LinkedIn, Facebook, Instagram);
- Preparation for the public talk from scratch: technical task, structure, scenario, presentation, rehearsals.

PROFI Space / Business School
Trainer
September 2017 — July 2021 (3 years 11 months)
Conducting lectures and workshops on the following topics:
- employer brand
- social networks for personal brand promotion

Luxoft
HR Partner & Internal Communications Specialist
January 2014 — October 2015 (1 year 10 months)
Act as HR Partner for a few delivery projects (120 persons) and as Internal
Communications Specialist for corporate needs.
KEY RESULTS
• Was a project lead of “Quest Lux 10” devoted to the Company’s 10 year anniversary – 54 teams (216 participants), 1300 employees involved. Project team – 10 persons in 3 locations, duration - 3 months. Nomination for HR Brand Award.
• Was a project lead of "DoIT Game" (engineering game based on Scrum methodology) – localization (Polish origin) and launching in Ukraine. Project team – 4 persons.
• Realization of around 20 corporate events, communities of a different scale and type.
• Standardization and branding of internal communications for HR department, delivery division.
• Conducted dozens of town halls, presentations, group meetings, strategic sessions.

As HR Partner
was responsible for HR services implementation across entire employee lifecycle, ensuring correct relations between an employee and the Company regarding internal culture, practices and policies.

MacHouse
HR Manager
December 2011 — December 2013 (2 years 1 month)
KEY RESULTS
• Introduction of corporate Weekly Digest (creation from scratch, none of the corporate media existed in the company before);
• Successful organization of 5 corporate events (4 of which were carried out with no help of external event companies);
• Introduction of number of documents regulating the Company’s policies on annual leaves, workplace discipline etc.;

T D C
HR Manager
February 2011 — December 2011 (11 months)
KEY RESULTS
• Development of corporate events system for promotion of employer’s brand;
• Introduction of motivating contests for personnel;
• Taking part in strategic assignments of Department: personnel audit, HR policies, corporate HR system workout.

Shooters (Restaurant Complex)
Training Manager
August 2009 — September 2010 (1 year 2 months)
KEY RESULTS
• Personnel training system was developed from the scratch (adaptation seminars trainings on successful initial impression, professional communication, corporate standards, phone etiquette, team cooperation, motivation, mentorship);
• System of new employees’ adaptation was developed from the scratch.

Эко Тур
Trainer, Instructor
November 2007 — July 2009 (1 year 9 months)
• Assistance in trainings on corporate teambuilding, family teambuilding, communication skills, time-management
• Developing and conducting the entertainment programs for corporate events, children’s birthdays etc.

ОСВІТА

КАППП (Київська Асоціація практикуючих психологів і психотерапевтів)
Trainer, Social Psychology
(2009–2013)

Taras Shevchenko National University of Kyiv
Master's degree, graduated with awards, International Tourism
Management
(2004–2009)