Юрій Лазарук

Founder у SEO Club Ukraine

Chief Executive Officer у Sales Hero Community

ПРО МЕНТОРА

  • засновник спільнот експертів в Україні — SalesHero, SEO Club UA, CPC Real Talk і Marketing Club UA з продажу, маркетингу, SEO та платної реклами;
  • входжу в спільноти CMX і the Community club (навчаюся у кращих світових професіоналів) і допомагаю створювати міжнародні спільноти по всьому світу;
  • я сильний у комунікації та виявляю потреби людей, щоб створити довгострокову стратегію розвитку спільноти зі здійсненими короткостроковими кроками для підвищення потреб людей і досягнення цілей засновника спільноти.

ЕКСПЕРТИЗА

Створення та розвиток професійних і продуктових спільнот.

ПУБЛІКАЦІЇ

Community is the new Brand!
Анатомия Продвижения

Як продавати не продаючи?
Stream Telecom

ДОСВІД РОБОТИ

Communiverse4U
Explorer
May 2022 — Present (4 months)
Building the most immersive knowledge base with and for community experts worldwide!

CodeControl
Community Manager
June 2022 — Present (3 months)

Cultivate
Community Development Consultant
March 2022 — Present (6 months)
Kyiv City, Ukraine

Sales Hero Community
Chief Executive Officer
October 2018 — Present (3 years 11 months)
Kyiv, Ukraine
▪️ Maintaining the biggest community of sales experts in Ukraine:
→ organizing all SalesHero in-person meetings, starting with agreements with speakers and locations, scheduling and marketing materials preparation, accepting payments, and hosting the event;
→ administrating and moderating the communitys' Telegram chat — monitoring compliance with the "Tell not sell" policy, topic starter, helping members find answers to their questions;
→ organized one of the biggest sales conferences in Ukraine — SalesHero Conf2019 — agreements with location, speakers, catering, partners, informational partners, photographers, video operators, accepting payments, involving volunteers, full financial accounting ending with participants outreach, sales calls, and collecting feedback after the event.
→ organizing the vocational training for sales managers, marketers, and entrepreneurs from event concept planning to feedback collection;
→ maintaining SalesHero Facebook and Instagram pages and Youtube channel;
→ creating and maintaining the most extensive sales knowledge base -SalesHero HUB.
▪️ Partnership with SalesHero members in different areas — building brand awareness, promoting proven partners' services, helping to find connections via advising proven partners

SEO Club Ukraine
Founder
November 2015 — Present (6 years 10 months)
Kyiv, Kyiv City, Ukraine
▪️ Building a solid digital community with a high level of mutual support in Ukraine:
→ providing the entire cycle of organization of SEO Club UA, CPC RealTalk, and Marketing Club UA in-person meetings starting from agreements with speakers and locations, schedule and marketing materials preparation, accepting payments, to hosting events;
→ helping community members build partnerships with each other via maintenance of the SEO Club UA, CPC Real Talk, Marketing Club UAFacebook pages, Telegram chats, and Telegram channels with vacancies;
→ agreeing on media support/partnership with high-level digital-industry conferences and achieving the best deals for the community (tickets give-away and best discounts);
→ maintaining a closed group of proven digital specialists ready to process requests from clients, i.e., SEO of websites, setting up contextual advertising, and other digital services;
→ maintaining the SEO Club UA, CPC Real Talk, and Marketing Club UAYoutube channels.
▪️ Acting as a Project Manager — a bridge between client and specialist if needed.

CMX
Community Development Consultant
April 2022 — May 2022 (2 months)
Kyiv City, Ukraine
What I've done:️ Engagement audit in Slack and Facebook group to help determine some new engagement strategy collected and sorted all the conversations from Slack channels and Facebook group for two months; analyzed what the community is talking about and interested in and proposed ideas for the blog to fill the gaps; helped community members to find answers to their questions and connect with relevant people to help them further.

bratishka.ua
Sales Manager
May 2013 — September 2019 (6 years 5 months)
Kyiv, Kyiv City, Ukraine
• Creating business ideas and responsible for the website development.
• Creating a marketing plan and its constant control and adjustments.
• Building partnerships with suppliers and managing the delivery of goods.
• Building a solid team to maintain an excellent customer experience.
• Setting strategy and direction of growth.

FinTech Experts
Founder and Expert
October 2016 — October 2018 (2 years 1 month)
Ukraine
Consulting of micro-financial companies:
▪️ analyzing offers and business models of micro-financial organizations compared to competitors —experienced in Ukraine and started working in Spain;
▪️ analyzing proposal packaging — assessment of landing pages through the eyes of customers and analyzing the efficiency of traffic/engagement and communication with the clients;
▪️ making detailed UX/UI analysis of the questionnaire and the process of filling it by customers:
→ apprizing conversion metrics — study and analyze the company's sales funnel;
→ analyzing compliance with UX standards & UX best local market practices;
▪️ providing additional audits for micro-financial companies in areas:
→ SEO
→ Marketing
→ Design and front-end development
→ Scoring model
→ Legal aspects
▪️ monitoring the implementation of audit recommendations.

Made public speaking at specialized conferences — Admitad Expert, FinAdTech, CPA Conf as an expert on micro-financials companies' customers'experience and email marketing.

Blockchain Hotels
Community Manager
November 2017 — March 2018 (5 months)
Kyiv, Kyiv City, Ukraine
• managing BCH community on Facebook and Telegram;
• responsible for the constant improvement of social channels communications;
• finding the best ways of building relationships of trust with the community;
• helping with the marketing on Facebook and website development;
• participation and helping with the team recruitment process;
• analyzing analytics data and making decisions and proposals on marketing strategy improvements;
• responsible for the translation of the whitepaper into Ukrainian and russian.

OTP Bank
Analyst of Corporate Credit Analysis Department
June 2010 — May 2013 (3 years)
OTP Bank
• making financial analysis of the insurance companies for accreditation in the bank;
• making financial analysis of the banks-counterparties for limits establishment;
• writing the risk analysis of financial institutions for presentation on the Credit Committee;
• prepared reports:o limits control of the insurance companies;
• updated and developed the methodologies for financial institution's relationships with the bank;
• provided automatization of the reports using Microsoft Excel and Access(mainly VBA framework);
• made analysis of macroeconomic environment;
• participated in the development of a CRM system for the bank.

ОСВІТА

National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master, Applied System Analysis
(2005–2011)

Kyiv Polytechnical Liceum
Math, Physics
(2005)

Current Role: Founder @Chief Executive Officer
Company: SEO Club Ukraine @Sales Hero Community

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