CMO at Welltech

About me

I am a T-shaped marketer with hands-on experience in User Acquisition, Creatives, Product Growth, ASO and teams building. I have a proven track record of helping my company grow 6.5 times in 3 years. Now I can help SaaS product companies with subscription models, develop marketing strategies and approach the project creatively.

Main Expertise

Paywall & pricing optimisation to imrove LTV
Product Growth & A/B tests
ASO
User Acquisition
Creative Strategy
Digital Marketing

Publications

Як працювати з текстовою оптимізацією застосунків

Experience

Welltech
Chief Marketing Officer
October 2020 - Present (2 years 5 months)

Head of Monetization
November 2019 - October 2020 (1 year)

ASO & Monetization Lead
April 2019 - November 2019 (8 months)

_Playrix-
Lead User Acquisition Manager
April 2017 - April 2019 (2 years 1 month)

ASO & Apple Search Ads Lead
▪ Developing App Store Optimization (ASO) and Apple Search Ads (ASA)
strategies
▪ Research, implementation, and optimization of visual materials (screenshots,
icons, etc.)
▪ A/B testing
▪Cooperation with design, product, and UA teams
▪ Planning, forecasting, executing, and analyzing user acquisition campaigns in ASA
▪ Campaigns optimization towards ROAS.
▪ Negotiating with partners UA Manager - Retargeting team
▪ Planning, forecasting, executing, and analyzing multiple user acquisition
campaigns across Facebook, InMobi, Aarki, and Chartboost.
▪ Campaigns optimization towards ROAS.
▪ Negotiating with partners

theMakeApp
Head Of Mobile Performance Marketing
April 2016 - April 2017 (1 year, 1 month)

• Responsible for performance, retention, growth, corporate satisfaction, and network satisfaction of client accounts
• Drive and implement a client-specific strategy based on the client's needs and business goals to maximize ROI
• Develop a deep understanding of a client's industry, business model, and business objectives
• Develop and oversee the implementation of all digital marketing strategies and tactics across paid mobile channels
• Proactive management and communication on critical KPIs with a deep understanding of KPI drivers to further drive success or address potential
problems

COXO Digital
Account Manager
December 2014 - April 2016 (1 year five months)
• Ensuring that each project is delivered on time with quality control standards and meets client expectations
• Client projects and engagements support
• Collaborating with the internal team to create online marketing strategies and plans
• Documenting client meetings, generating analytics reports, document
management and general project management

IDS Borjomi Ukraine
Digital Marketig Manager
January 2012 - December 2014 (3 years)
• Improving site UI/UX
• Development and implementation of inbound multichannel Digital Marketing
strategy
• Customer acquisition cost management
• Analysis based on web analytics data
• Budget planning and budget management

IDS Aqua Service
Marketing Specialist
May 2011 - November 2012 (1 year seven months)
• Annual brand plan preparation and update
• ATL/BTL Activities
• Brand-marketing strategies development
• Participation in marketing strategy development
• Analysis of market research and adaptation of existing activities and
strategies according to the results
• POSM production