Chief Marketing Officer у Ajax Systems

ПРО МЕНТОРА

Маркетолог з 10+ роками агентського/корпоративного досвіду.
Люблю запускати проєкти з нуля.
Кейс Ajax Systems — від гаражного стартапу до глобального лідера.

ЕКСПЕРТИЗА

Запуск продукта з 0, побудова ефективних маркетинг-команд, вихід на західні ринки

ДОСВІД РОБОТИ

Ajax Systems
Chief Marketing Officer
January 2016 — Present (6 years 5 months)
Kyiv
Building marketing from scratch for the new generation of wireless security systems: www.ajax.systems

INFEEDL
CEO, Co-founder
September 2014 — September 2015 (1 year 1 month)
Don't be afraid, just follow your Passion. Got an idea, assembled team, managed product development, launched startup, got traction.

Participated in Peter Thiel Foundation Summit (SF 2015), won Move Forward
Startup contest by Marlboro.

Prodigi
Account Director
June 2013 — August 2015 (2 years 3 months)
Brand-lovemark and dream team.
Managed all Red Bull digital communications in CIS region (Russia, Ukraine, Kazakhstan, Belarus, Central Asia) as the agency team lead from scratch.

Assembled team, developed general strategy for redbull.com and social media according to global comm strategy, built all the procedures and local editorial standards for the team, negotiated with global comm/events teams, localizing global/developing local projects. Established partnerships with media and production agencies. Managed web/mobile production projects. Exceeded business plans/KPIs.

UMH group
Head of Digital Specials
October 2012 — May 2013 (8 months)
Launched digital ads specials department from scratch. Assembled team, developed department's strategy, defined sales approach, acquired first clients, built all the procedures and project management standards.
Clients: Polyana, L'Oreal Paris, Renault, Bud, Volkswagen, Khortytsia, Lipton Ice Tea, Staryy Melnik.

Alfa Concert Agency
Online communications specialist
April 2011 — November 2012 (1 year 8 months)
Opened digital world for the company: built online communications strategy, developed/managed communities in social media, established special projects with partners/media, managed website development, lauched online sales.

Prodigi
Account Manager
November 2011 — September 2012 (11 months)
Managed online communications projects (SMM and content support/web production), developed new business, established partnerships with production agencies.
Clients: Kyivstar, Microsoft, Samsung, Viasat, Strauss.
Bronze Effie Awards Ukraine for Kyivstar JSC, Child Safety Online

platfor.ma
Business development manager
March 2011 — March 2012 (1 year 1 month)
First professional steps in media management: developed ad sales strategy, sold and managed ad special projects, deveoped and managed social media communities.

HOSHVA PR
Digital PR specialist
March 2011 — November 2011 (9 months)
First professional steps in digital world. Managed online communications projects (PR/SMM/web production), developed new business, established partnerships with production agencies.
Clients: Obolon, Watsons Ukraine, EX.ua, Megogo.net, Nasha Ryaba.
PRavda Awards shortlist for responsible alco drinking campaign (Obolon)