Product Manager у Dotmatics

ПРО МЕНТОРА

Я продакт-менеджер, який любить працювати із великими шматками продукту, а також будувати MVP з нуля. Тому мій досвід буде корисним для стартапів на ранніх стадіях, або тим хто запускає нові напрями у продукті.

ЕКСПЕРТИЗА

Entrepreneurship, Product Management, UX Design, Customer Development з основним фосусом на Customer Discovery та Customer Validation, стартапи.

ДОСВІД РОБОТИ

Insightful Science
Product Manager
лютий 2021 — до нині (1 рік 5 місяців)
I am Product Manager at Insightful Science on GraphPad Prism's cloud direction.
(Investors: Insight Partners)
GraphPad develops software and educational content that makes statistical analysis and graphing intuitive for non-statisticians. Our market-leading application, Prism, is used by hundreds of thousands of scientists around the world across a variety of disciplines.
• Manage PRD and launch MVP of Prism Cloud;
• UX-testing and users interviews to validate MVP's business cases;
• Roadmap creation and project management;

Revenue Grid
Product Manager
січень 2019 — січень 2021 (2 роки 1 місяць)
Revenue Inbox (the product that I lead at Revenue Grid) integrates Salesforce and Outlook/Google Inbox (B2B SaaS product)
• Collected & identified market need, developed an appropriate product roadmap with the prioritized feature set.
• Worked with stakeholders, customers, partners, and prospects to effectively capture requirements and opportunities, ensure smooth communication and requirement the transition from the client to the engineering team;
• Integrated usability studies, research and market analysis into product requirements to enhance product quality;
Achievements
• Worked closely with front-office: dived in-depth customer needs to design MVPs that helped to upsell 20+ customers; held 130+ interviews with endusers about UX-issues; Visited competitors' demos.
• Designed features for Outlook Add-In and Google Add-On that increased user retention on 9% during a year. For example, redesigned email engagement tracking, designed impersonation logins for Salesforce and Google Service Accounts, improved smart algorithms for data syncing, implemented ROI calculation to increase sales etc.;
• Was responsible for 8 release scopes (three-month release cycle): formed and prioritised roadmap, release features, backlog and hot-fixes;
• Initiated UI and UX re-design, worked closely with the designer on UXtesting: increased adoption by 11% via realising onboarding flow for trial and business users;
• Managed 200+ customer feature requests reported from Customer Success and Support teams;
• Built product analytical dashboards from scratch to track user activation stages, retention, north star metric, AARRR funnels etc.;
• Organised 8 product marketing campaigns about release features promotion inside the product, implemented NPS tracking inside the product;
• Designed workflow and templates for creating PRD to unify process for all R&D department (30+ team members);
• Was responsible for onboarding 6 newcomers to Product Team and set KPI for them.

Preply
Product Manager
лютий 2018 — жовтень 2018 (9 місяців)
Preply is online tutors marketplace (B2C, SaaS product).
In Preply as Product Manager I was discovering new business opportunity through MVP's validation a completely new features set where I have focused on retention metrics.
My responsibilities in the company
• Deeply understand customers and their goals;
• Research customers feedback and generate hypothesis about improving UX;
• Responsible for support feature roll-out;
• UX testing based on use cases;
• Ensure feature adoption based on feedback and usage analysis (following best practices of product management)
Achievements
• Launched a new product direction with a set of features based on microservices architecture using the data-driven approach to improve retention metrics
• Researched customers feedback (~130 interviews), competitors pros and cons, the market's trends and generated hypothesis about improving UX and retention metrics.
• Formed feature journeys, specs, and managed feature's backlog
• Worked on Customer Development by running micro-experiments which
increased feature adoption for 10%

Product School Lviv
Co-Founder, Project Manager
жовтень 2016 — листопад 2017 (1 рік 2 місяці)
Local mentorship program for product managers who manage their product on market-fit stage.
My responsibilities in this platform:
- Investigated needs of the market, product lines of competitors;
- Got feedback from interviewing customers (Product Manager) and mentors for creating a good
Product Management program with in/outcome values;
- Built a prototype of the educational program that made an income by nine early adopters;
- Managed to develop 124 leads for other education products of our platform;
- When the program has been finished product managers continued to boost their products.

StartupDepot Incubator&Coworking
Manager of Startup Programs
травень 2016 — листопад 2017 (1 рік 7 місяців)
Startup Depot is a local incubator that develops an ecosystem for early-stage startups. It helps startups to look for expertise and investment from mentors.
- Conducted business analysis of almost +150 startups before they took part in our mentorship programs;
- Managed 2 Startup Competitions (Lviv IT Arena — 2000 visitors), 1 Lviv Seed Forum, 6 — Startup Crash Test and created PR campaigns for them;
- Created backlog grooming, FAQs, presentations, white papers as project manager and marketing adviser of the teams
- I used Scrum framework with the Lean Startup and Customer Development methodology to work with startups and products.

IT Arena
Project Manager of Startup Competition
червень 2016 — жовтень 2017 (1 рік 5 місяців)
Startup Competition is the leading event for revolutionary startups in Eastern Europe.
We gathered 93 the best and the brightest entrepreneurs, 50+ investors, 14 ventures funds, 50+ business angels and tech fans for on-stage interviews and the pitch battle.

Workcelerator
Marketing Manager
жовтень 2015 — квітень 2016 (7 місяців)
Workcelerator is a service that helps to find non-tech team members for startups.
I have made the next point:
- Formed Facebook promotion and PR in the press;
- Tested the web-service and market hypotheses;
- Interviewed users of social networking groups and identified vital content values to match the service to their needs;
- Increased the number of early-adopters from 60 to 450

GrowthUP Business Accelerator
Assistant of Dealflow Manager
червень 2015 — квітень 2016 (11 місяців)
GrowhUP is the accelerator for early-stage startups.
- Investigated US and EU venture funds, their investment strategies in startups at an early stage;
- Сarried out analytical reports on investments in foreign and Ukrainian technological startups and product companies.

ОСВІТА

Lviv Polytechnic National University
Master's degree, Managment in innovation
(2017–2018)
Lviv Polytechnic National University
Bachelor's degree, International Economics
(2013–2017)