Head of Digital Marketing у Umico

ПРО МЕНТОРА

Понад 10 років досвіду в маркетингу, 5+ років на керівних посадах в міжнародних та startup проектах. Спеціалізуюся на performance-маркетингу, user acquisition з фокусом на ROI/ROAS. Займаюся управлінням комплексом діджитал маркетингу для проектів e-commerce, SaaS, mobile apps.

ЕКСПЕРТИЗА

PPC (search, media, shopping, video, apps, social advertising), marketing strategy and digital marketing mix, user acquisition and retention, growth та product marketing, brand management, go-to-market strategy

ДОСВІД РОБОТИ

Umico
Head of Digital Marketing
Jun 2020 — Present (2 yrs)
Planning, developing, implementing and managing the overall digital marketing strategy of the #1 e-commerce marketplace in Azerbaijan.
Check out Umico Market on:
Android: https://play.google.com/store/apps/details?id=com.competo.umicoloy ,
IOS: https://apps.apple.com/az/app/umico-market-bonus-bank/id1458111389

TemplateMonster.com
PPC Team Lead
Jul 2018 — Jun 2020 (2 yrs)
Growing paid traffic channels for E-Commerce & SaaS projects with a strong ROI focus. Matching business strategy and objectives with performance marketing tools.
Leading acquisition and retention campaigns for 100+ countries in 15 languages.
CRO Specialist
Oct 2017 — Nov 2019 (2 yrs 2 mos)
- A/B testing, customer analytics, UX research, website optimization
- Conversion rate optimization of marketing campaigns (social, media and search ads)
- Omnichannel conversion funnels to drive leads and convert them into customers

Uplata
Head of Marketing (FinTech Startup)
Aug 2016 — Oct 2017 (1 yr 3 mos)
Creating new products for better living, getting extra value for custom financial services.
- Brand management, from idea to implementation ( brand identity, tone of voice, logo, product
design, positioning)
- Developing and planning go-to-market strategy for a new brand
- Participation in product development
WEB https://uplata.ua
iOS https://apps.apple.com/us/app/uplata/id1449834578
Android https://play.google.com/store/apps/details?id=com.uplata.android&hl=en&gl=US

Spring Marketing Group
Head of marketing projects
Jul 2013 — Aug 2016 (3 yrs 2 mos)
Project management, communications and teamwork with clients (business, IT, marketing units).
Areas of responsibility:
- Marketing campaigns and content strategy
- Analysis and research for clients (in different fields)
- Build presentations and reports for clients, making presentations
- Consulting, organizing brainstorming and strategic sessions
- Case manager in outsourcing IT projects (WEB-portals, mobile banking, modern