Senior Product Manager у Vimeo

ПРО МЕНТОРА

Продакт-менеджер з 8-річним досвідом розробки продуктів різного розміру в різних вертикалях — від стартапів до підприємств у SaaS, Insurtech, Retail.
Зробив Record найшвидше зростаючим продуктом на Vimeo. Створив CRM, який допоміг агентам Matic бути у 2 рази ефективнішими та допоміг компанії розширитися в 5 разів.
Допомагаю продакт-менеджерам удосконалювати свої навички через наставництво та освіту.
Співзасновник 2 стартапів. Випускник Reforge

ЕКСПЕРТИЗА

Product management, Startups, Product Strategy

ДОСВІД РОБОТИ

Vimeo
Senior Product Manager
січень 2021 — до нині (1 рік 5 місяців)
Нью-Йорк, США
Vimeo is the world’s leading all-in-one video software solution. The platform
enables any professional, team, and organization to unlock the power of video
to create, collaborate and communicate. It serves a quickly growing community
of over 200 million users — from creatives to entrepreneurs to the world’s
largest companies.
Area of responsibility - Vimeo Record, screen and camera recorder that
powers asynchronous video communications.

Matic
Senior Product Manager
березень 2018 — січень 2021 (2 роки 11 місяців)
Matic is a technology-driven insurance agency that simplifies world of
insurance by integrating with mortgage lenders, servicers and carriers. The
company provides its customers the possibility to get multiple insurance
quotes in less than 60 sec.
As a PM, I worked on Agency Management Platform - a product responsible
for agency day-to-day operations that combines CRM, lead management,
policy management and quoting tool.

Achievements:
- $1.5M yearly savings as a result of processes automation and workflow improvements;
- 11% increase in cross-sell rates;
- 9% increase in annual retention, +4% in 60 days retention;
- +50% sales reps’ efficiency (comparing to industry-average);
- Users’ NPS growth from 40 to 63%;
- +40% conversion of abandoned leads as a result of email marketing automation;
- Supported 5x organizational growth, 1000% annual growth in revenue, 3x enterprise value;
- Developed new customer-centric data object model that was adopted company-wide;

Activities:
- Roadmap creation and maintaining, feature prioritization;
- Translating the high-level vision to projects and user stories;
- Ensuring high-quality projects execution and feature development;
- Working with cross-functional teams and stakeholders;
- Communicating strategy, plan and progress through regular communications
Accomplished projects:
- Product redesign - new customer-centric data object model; UI redesign,
optimized workflows;
- Infrastructure — API updates, performance and reliability increase, DB
cleanup;
- Analytics - defining key metrics and creating dashboard for its monitoring;
- Email automation — created marketing automation that covers 100% of key
user journey events;
- Workflow improvements and automation: lead prioritization, files
management, dashboards;
SDLC improvement;

SoftServe
Product Manager
січень 2017 — березень 2018 (1 рік 3 місяці)
Completed Projects:
- Product Strategy for Desktop Virtualization Provider — industry & competitors
analysis, user personas & problems, solution definition, cost-benefit analysis,
roadmap creation.
- Web App, integrated with manufacturing and logistics — for US retailer
(B2B2C) — industry & competitive analysis, Requirements management,
Backlog management, Design overseeing.
- Product management for Media — defined service offerings as products for
Media business vertical.

Activities:
- Conducting workshops, discovery, interviews and elicitation sessions;
- Business processes and systems interaction analysis;
- Communications with key stakeholders to define pain points, challenges and
bottlenecks;
- Elicitation of business needs and strategic goals, high level functional and
non-functional requirements;
- Solution definition and implementation;

COMFY consumer electronics retail
Product manager
серпень 2013 — грудень 2016 (3 роки 5 місяців)
Product “Delivery and Installation services”.
Completed projects:
New product launch “Simultaneous Delivery with Installation”.
Numerous product-related integrations & improvements (ERP, Magento,
payments system etc.);
Integrations with 3d party partners.
Product migration to new ERP.

Achievements:
Increased NPS rate from 45% to 62%. Overexceeded sales targets +40%
(highest rate in the department). The highest rate in the department at the
internal attestation (A+).

Responsibilities:
- Product management: business cases; product development and testing,
NPS analysis, customer support;
- Marketing: market analysis, competitive analysis, promotions;
- Staff management: hiring, motivation, product training, curriculum
development, KPI;
- Commercial: sales control, pricing, analytics, negotiations with contractors;
- Stakeholder management: finance, accounting, delivery, customer support,
sales

Project manager, product owner
липень 2015 — лютий 2016 (8 місяців)
Services for a home appliance online booking.
Developed online product from idea to 7000+ executed orders. Managed
cross-functional team of 12 employees (developers, digital marketing,
customer support, financier).
Became a service provider for major Ukrainian online retailers.
Responsibilities:
- Project management: project description, planning, SOW, Scope
management;
- Finance: KPIs, Budgeting;
- Product development: Concepts, wireframing, workflows, user stories,
development & testing overseeing;
- Marketing: Brand development (branding, advertising strategy); Digital
Marketing (SEO, PPC, Display, SMM);
- Operations: orders execution, revenue control, geographic expansion,
customer support;
- Stakeholder management;
- B2B negotiations;
Tools: Trello, NinjaMock, Draw.io, Google Analytics, Adwords, Hotjar.

Pictaski
Co-founder
жовтень 2013 — квітень 2015 (1 рік 7 месяцев)
Pictaski is the customer advocacy platform that changes the way brands
consider their customers.
Now brands can get the most out of customer-generated marketing by turning
customers into day-to-day brand promoters on social media.