Лариса Баришева

Head of HR Communications (Internal & External).

About me

I lead teams that strengthen the business and make its name louder in the labor markets thanks to efficient communication.

My experience includes: 8+ years in communications and PR in the IT and GameDev industry and traditional PR. 4+ years as the Head of Communication Department

My projects included, among other things, increasing the communications team by 3 times in 1,5 years; the development and implementation of a global internal corporate communication strategy for a company with 2,500 employees; as well as the development and implementation of a new brand identity.

My team valued me for my managerial skills, empathy, and ability to find compromises and make sound decisions while preserving results.

Personal features: perseverance, hard work, empathy, positivity, attentiveness, flexibility

More about me: my favorite genre is fantasy and my favorite forms of consumption are reading and video games. In console games I often prefer to be the second pilot - responsibly following the gameplay and enjoying the storyline Favorites include the Uncharted series, several games from FromSoftware, and separately The Witcher 3.
Periodically return to MMORPGs. For relaxation, there are several casual match-three games: favorites include Family Guy and Project Makeover.

Main Expertise

  • Internal & External HR Communications
  • Employer Branding
  • Team Management
  • Partnership Building
  • Event Management


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Mentor, Consultant
sep 2023 – present

Piarnaya - full-service PR agency
Brand and Communication Specialist
sep 2023 – jan 2024
Full-service PR agency for various markets, such as esports bar, jewelry brand, clothing, ethnic products, interior design, and more.

Creating a brand from scratch:
• Market, client, and target audience audit
• Developed EVP (Employee Value Proposition)
• Created and implemented PR and communication strategy
• Developed and implemented all related activities: press releases, articles, collaborations, partnerships, etc.

Head of Communications (emphasis on Internal Communications)
sep 2019 – feb 2023
* Led a team of 13 specialists (Community managers, Event Managers, Graphic Designers)
* Managed all corporate communications functions, i.e. events, internal PR
* Developed and implemented communication and internal PR strategies along with policies related to the Company
* Designed and executed internal and external initiatives
* Created high-quality, recognizable communications for a variety of channels
* Worked on improving communication quality: analyzed employee feedback and regulated communication content
* Worked on creating and implementing the Company's new corporate identity (i.e. themed custom merchandise lines)

Communication Manager
nov 2017 – sep 2019
* Organized internal events (1000+ employees in three cities of Ukraine) for nearly 2 years.
* This includes: organized and conducted internal training sessions
* Organized and implemented charitable projects
* Created and ensured regular publication of corporate media - 22 editions
* Prepared and executed the company's participation in external events
* Established and developed partnership relations: 20+ conference organizations; 110+ in partnership program
* Conducted regular monitoring of competitors' activity, analysis, and reporting
* Developed a candidate attraction strategy
* Developed and prepared PR and promotional materials

NoLogic Games
Public Relations Manager
jan 2017 – jul 2017
"Best Art of a New Project" award winner, Dev GAMM 2016

• Development and implementation of PR strategy
• Maintaining social networks
• Organized participation in conferences

Heart beat Games
Community/PR Manager
nov 2014 – nov 2015
• Community management
• Maintaining social networks
• Organized participation in conferences
• Helped in preparing promo materials, pitch deck, press kits

NUPH, 2016 - Master's degree

More details about my experience

Current Role: ex-Head of Communications (emphasis on Internal Communications)

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