Chief Business Development Officer

Про ментора

Бренд архитектор и стратег.
Генератор креатива и маркетинговых идей.
Специалист телевизионного медиабрендинга и промоушена.

• 10+ лет опыта в рекламе, маркетинге и телевизионном промоушене.
• 50+ рекламных кампаний.
• 1000+ рекламных продуктов.

Експертиза

• IT sales strategy in B2B
• Лідогенерація / Lead
• Lead validation and qualification
• Customer journey map in B2B
• Customer journey map in B2C

Досвід роботи

Проекты: B1 Promotions, Felini, VAG factory, Comfound, ElTireg,
Витрина недвижимости
Chief Business Development Officer
February 2021 - Present (1 year 7 months)
Brand Architect. CBDO.

Jurta prop-tach
Brand architect. CBDO.
September 2020 - January 2022 (1 year 5 months)
Создание бренда и развитие бизнеса.

OMO Systems
Chief Marketing Officer
April 2019 - June 2020 (1 year 3 months)
- Analysis of the market, target audience, competitors.
- Building a brand.
- Formation of the marketing department.
- Planning and organization of effective work of the marketing department.
- Formation of marketing strategy and concepts.
- Creating brand sites.
- Brand positioning and strategic marketing.

DIVAN.TV
Chief Marketing Officer
September 2018 - March 2019 (7 months)
In submission: digital marketing, SMM, copywriting, design print department,
content marketing, production, international sales.
- Analysis of the market, target audience, competitors.
- Formation of the marketing department from scratch.
- Planning and organization of effective work of the marketing department.
- Formation of marketing strategy and concepts.
- Creative development of promotional / promotional materials.
- Conducting marketing events, promotions and contests.
- Advertising production and branding.
- Development and implementation of marketing activities aimed at increasing
profits and brand awareness.

White Line agency & production
Founder
November 2016 - September 2018 (1 year 11 months)
Creative director
- Generation and approval of ideas / concepts, the development of advertising
campaigns, the creation of selling advertising of any complexity.
- Work with clients, the final delivery of projects "turnkey".
- Creating the desired image of a product, service, company, person, idea.
- Supervising the production of advertising products, organizing the filming of
video clips. Work on the set.
- Analysis of the market and competitors.
- Writing selling texts.
- Organization of work units.

НТК ТВ
Head of promotion
June 2016 - October 2016 (5 months)
- On-air promotion and channel branding (creation of promotional videos,
announcements, all graphic elements).
- Formation and coordination of the promo department, quality control of
promotional materials before issuing on the air.
- Creative writing and copywriting.
- Creation of concepts of promo, main messages, ideas of promotion.
- Employee training.
- Daily placement of announcements in promo and advertising blocks (media
planning).

«Kazakhstan» Republic TV & radio corporation» JSC
CEO of Strategic Marketing and promotion
June 2015 - June 2016 (1 year 1 month)
- Creation of the development strategy of the Corporation (including the brand
lens, brand algorithm, brand book);
- Creating a system of high-quality planning, optimization and control for all
divisions of the strategic marketing department;
- Creating a structure of high-quality and well-coordinated work of all
departments of the department;
- Branding of the TV channel "Kazakhstan";
- Creation of promotional materials of the Corporation;
- Setting tasks for the department, monitoring their quality implementation;
- Off-air promotion of TV and Radio / content.

Bolero advertising agency
Senior Creative Director
November 2014 - April 2015 (6 months)
Creative, creating programs, concepts and formats. Record programs and
pilots. Naming, creating slogans. The formation of the structure. Work with
customers. Creation, testing and approval of the optimal grid of the ether.
Budgeting Production Management. Working with copywriters, designers,
speakers, sound producers, print designers (other contractors). Receiving,
updating and approving the work of the program department (advertising texts,
program copyrights, music, advertising print materials), etc.

StarLightMedia
General Producer of the Promotion Department
June 2011 - October 2014 (3 years 5 months)
- Development and production of advertising campaigns and all promotional
materials of the channel;
- Producing all creative concepts of the Department on a turnkey basis (fullpromotion);
- Participation in the formation of the image and strategy of the development of
the brand of the channel;
- Drawing up and protection of budgets of department of promo, estimates for
shootings / photoshoots. Solving all financial issues;
- Work with customers in multitasking mode;

Pistolet film production
Clipmaker producer
July 2010 - May 2011 (11 months)
- Work with artists, producers, representatives of the artist, etc .;
- Conducting and "support of the transaction" in terms of filming music video
clips;
- Writing synopses muz.videoklipov;
- Organization and conduct of filming;
- Company management.

Освіта

National University of Food Technologies
Specialty, Environmental Management · (1999 - 2004)