Marketing Manager у Talkable

ПРО МЕНТОРА

Product marketing manager with 10 years of experience and strong content marketing expertise.

I love building GTM strategies for new products or reviving communication and positioning for existing ones. I have strategical approach and used to leading teams and building processes; but also happy to dive deep and have hands on experience, from writing copy to setting up campaigns. Built marketing strategy for Depositphotos, Crello, Talkable and several SaaS startups.

ЕКСПЕРТИЗА

Контент-маркетинг, продакт маркетинг, inbound маркетинг, GTM, маркетинг та коммунікаційна стратегія для B2B SaaS

ПУБЛІКАЦІЇ

5 Types of Visual Content That Will Optimize Your Conversion Rates
2017 - Biznessapps

Монетизируй меня полностью: 5 способов зарабатывать на мобильном приложении
Dec 17, 2015 - Ain.ua

Six Essential Design Tools for Marketers
MarketingProfs

Prompting Users to Review an App: Four Do's and Three Dont's
MarketingProfs

ДОСВІД РОБОТИ

Talkable
Marketing Manager
Jan 2019 - Present (3 роки 6 місяців)

Re-launched marketing strategy for the company, including paid channels and brand platform and made a thorough competitor’s research to update positioning
Increased lead quality and enabled sales pipeline with constant flow of inbound leads by focusing on account-based marketing and updating messaging
Managed 5 vendor teams: paid ads, SEO, content, analytics, creative
Created comprehensive marketing reporting and contributed to management meeting sessions by providing visibility of marketing processes and sales pipelineRe-launched marketing strategy for the company, including paid channels and brand platform and made a thorough competitor’s research to update positioning Increased lead quality and enabled sales pipeline with constant flow of inbound leads by focusing on account-based marketing and updating messaging Managed 5 vendor teams: paid ads, SEO, content, analytics, creative Created comprehensive marketing reporting and contributed to management meeting sessions by providing visibility of marketing processes and sales pipeline.
(https://www.talkable.com/ebooks-guides)

Crello
Product Marketing Manager
Sep 2017 - Dec 2018 (1 рік 4 місяці)

Developed and implemented marketing strategy
Developed brand platform and content guide
Customer development
Coordination and management of marketing team (email, acquisition, content, SMM, SEO, PR)
Campaign launches planning and implementation
Event marketing
(https://www.youtube.com/watch?v=sz4k-NA6xz8&ab_channel=VistaCreate)

Depositphotos
Copywriter/Storyteller
Jun 2016 - Sep 2017 (1 рік 4 місяці)

Developed content strategy for inbound and PR activity
Writing articles and blogs
Writing copy for product and marketing
Created and produced compelling projects for the brand, like viral Visual Trends
Re-launched corporate blog and SMM activity (15x traffic growth)
(https://blog.depositphotos.com/)

ComboApp - Mobile App Marketing Company - App Marketing Strategy, PR, SMM, App User Acquisition
Content Manager
Nov 2015 - May 2016 (7 місяців)

I`m responsible for creating exclusive content for ComboApp & GoWide brands on industry trends, case studies, industry leaders opinioins.
(https://comboapp.com/)

PLS Logistics Services
Copywriter
Oct 2014 - Oct 2015 (1 рік 1 місяць)

A year as a content writer at PLS Logistics was a great experience for me.I was responsible for content creation for PLS blog http://info.plslogistics.com/blog and some part of social media activity . I was also involved at Editorial Calendar planning through monitoring and exploring latest industry trends and news. It was a bit challenging yet very interesting period in my career. I` ve improved my writing and organizational skills and recieved valuable insights.

Cupid.com, Inc
Marketing/Sales Manager
Nov 2011 - Oct 2014 (3 роки)

Cupid plc gives an amazing opportunity to grow numerous skills and try yourself in several fields at a time. I started as Junior Remarketing manager in 2011, and cross banner advertising was my major occupation. During two years, which were as hard as amazing, I learned to manage different types of cross marketing around Cupid sites, and developed Ad Sales activity.
As a Remarketing and Sales Team Leader I face lots of challenges, since this part of brand ecosystem always should adjust to changes both in Product and Marketing parts fast. But this is always a great experience, since it involves lots of new opportunities, methods and discoveries.

ОСВІТА

Zaporizhzhya National Technical University
Bachelor's degree, International Economics
(2006 - 2011)