Андрій Олексієнко

Co-Founder у Storypoint та Partnerway,

Fundraising for Ukraine у KOLO

ПРО МЕНТОРА

Я захоплююся створенням класних продуктів, які покращують життя користувачів. Я люблю розвивати та масштабувати стартапи і вірю в те, що невеликі команди інженерів та менеджерів по продуктам можуть створювати та запускати неймовірний продукт. Технічно залежний. TED evangelist.

ЕКСПЕРТИЗА

Рroduct Marketing, Growth Hacking, Strategy, Digital Marketing, Marketing Strategy, Leadership, Marketing Communications, Analytics, Online Marketing, Product Management, Strategy

ДОСВІД

KOLO
Co-Founder
Mar 2022 - Present (4 місяці)

Partnerway
Co-Founder
Aug 2021 - Present (11 місяців)

Storypoint
Co-Founder
Feb 2021 - Present (1 рік 5 місяців)

Aura
Product Manager
Jan 2020 - Nov 2021 (1 рік 11 місяців)
Managed a few company product lines:
- Hotspot Shield VPN;
- Betternet VPN;
- Hexatech VPN.

Conductor
Product Manager
Jun 2018 - Jan 2020 (1 рік 8 місяців)

TechMagic
Head Of Marketing
Apr 2016 - Jun 2017 (1 рік 3 місяці)
Responsibilities:
- Translate technical details into benefits for the user;
- Follow and analyze market trends to position products;
- Develop product marketing strategies (pricing, advertising, product launching);
- Craft compelling messages across marketing channels (landing pages, ad campaigns);
- Work with various teams (design, content and product) to implement strategies;
- Test marketing product features, releases and ad copy;
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

MyWall
Head of product
Dec 2015 - Apr 2016 (5 місяців)
Responsibilities: development of product and marketing strategy, implement and manage marketing budget, leverage data and analytics to drive insights, create product roadmap, pitch on conferences, work with investors.

Aimbulance
Web Analyst
Jan 2015 - May 2015 (5 місяців)

Responsibilities: implementation of analytic system to client’s web site and mobile apps, analysis of competitors and digital activities, post campaigns reports, designing of presentations, preparation analytics to client, development of media plans, media strategy, analysis of client’s businesses.
Strategy Intern
Sep 2014 - Jan 2015 (5 місяців)

ОСВІТА

Kyiv academy of media arts
Digital marketing
(2014 - 2015)
Activities and societies: Coca-cola, Нова Пошта, Boomerang boardshop, Cariboushop, Volgafilm.

Kyiv National Economics University
Bachelor's degree, Marketing

Activities and societies: TEDxKNEU, SSS (Scientific Student Society), Emargency.
In KNEU I learned core marketing principles, business communication and the general business landscape. It helps me to involve dipping into the fields of advertising, public relations, events, product development and distribution, sponsorship and research.

Current Role: Co-Founder
Company: Storypoint та Partnerway

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