Євген Щасний

Senior Marketing Manager at LTVplus

ПРО МЕНТОРА

Я люблю дивитися на все, що мене оточує, під незвичайним кутом.
Я вважаю, що кожне складне завдання можна розділити на менші частини, з яких головоломка складеться набагато швидше. У мене є навички та знання про те, як виконувати складні завдання та будувати стратегії й те, що стоїть за ними.

ЕКСПЕРТИЗА

  • SEO
  • CRO
  • Digital Marketing Strategy
  • Go-To-Market Strategy
  • International Marketing Strategy
  • Customer Development
  • Email Marketing for SaaS
  • Product Onboarding
  • Email Marketing for eCommerce

ПУБЛІКАЦІЇ

Magento vs Shopify vs WooCommerce — Choosing Your New Shopping Cart Wisely
Dec 16, 2018 — eCommerce Tools, Selling Tips

ДОСВІД РОБОТИ

LTVplus
Senior Marketing Manager
серпень 2021 — Present (1 рік 1 місяць)
Developed marketing strategy across company brands
- LTVplus
- Taskdrive
- RecoverPayments
Hosted the biggest webinar in the history of the company

Shortlist
Head of Growth Dept
квітень 2018 — серпень 2021 (3 года 5 месяцев)
Key responsibilities:
- Marketing and Product Strategy;
- Negotiations with potential business and industry partners;
- Link Building
- Lead generation
- Project Management

Albacross
Marketing Specialist
травень 2018 — квітень 2020 (2 роки)
Albacross.com is an innovative sales solution that helps website owners capture more leads from the incoming traffic. It works via a lightweight tracking code that needs to be installed on the website.

NinjaOutreach
Marketing Executive
серпень 2016 — квітень 2018 (1 рік 9 місяців)
Key responsibilities:
- Project Management;
- External assets management;
- Host live customer demo sessions;
- Developing the customer's onboarding process;
- Setting-up, running and analyzing the A/B tests;
- Creating advanced sales funnels using marketing automation tools;
- Managing the newsletter content and schedule

Main Achievements:
- Run the Black Friday/Cyber Monday promo that raised the MRR by 10%
- Run the Product Hunt launch for the NinjaOutreach v2 and finished on the
2nd place in the end of the day.
- Reduced revenue churn by 7% after redoing the onboarding and changing
the customer cancelation process.

Partner Management
серпень 2016 — квітень 2018 (1 рік 9 місяців)

Key responsibilities:
- Hire and manage affiliate partners;
- Create promotion materials for the affiliate partners;
- Manage the partner database;
- Looking for the new partnership opportunities;
- Negotiating with the existing and potential partners.
Achievements:
- Took part in the partner launch for the third party tool and generated more than $4k in sales in 4 days with a 5 step email sequence.

Orange35 Web Development
Chief Marketing Officer
березень 2015 — листопад 2015 (9 місяців)
Orange35 is a web development agency that provides high-quality Magento, PrestaShop, Wordpress/Woocommerce and other custom development services for eCommerce and Small businesses

MagneticOne
Marketing Manager
листопад 2013 — квітень 2015 (1 рік 6 місяців)
Magnetic One is a software company that is creating simple solutions for eCommerce and Online Business. The Cart2Cart service is a part of MagneticOne and it's an automated shopping cart software. It helps the eCommerce store owners to transfer their data between more than 70
shopping cart platforms with minimum technical skills needed.

Cart2Cart
Partner Management
листопад 2013 — квітень 2015 (1 рік 6 місяців)
Cart2Cart is an automated shopping cart migration service which is a part of MagneticOne company.

ОСВІТА

Ternopil National Economic University
Master's degree, International Economy
(2008–2012)

Current Role: Senior Marketing Manager
Company: LTVplus

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