Дарʼя Самокіш

Head Of Public Relations у Ahrefs

ПРО МЕНТОРА

• 700+ публікацій у пресі: Forbes, TechCrunch, Wired, Tech In Asia, The Straits Times, TechRadar, CNA.
• Співпраця з провідною пресою в США, Великобританії, Сінгапурі та Австралії.
• З нуля створила медіабазу та запустила інформаційну кампанію.
• Волонтер благодійного фонду КОЛО.

ЕКСПЕРТИЗА

Бренд-менеджмент, маркетинг у соціальних мережах, цифровий маркетинг, хакінг розвитку підприємства, PR і комунікації

ПУБЛІКАЦІЇ

Понад $1 мільйон для ЗСУ — як українські айтішники наближають перемогу
Apr 6, 2022 — Економічна правда

ДОСВІД РОБОТИ

Ahrefs
Head Of Public Relations
August 2020 — Present (2 років 1 місяць)
Press.
Working with the top-tier press in the US, UK, Singapore, and Australia to spread the idea of a 100% private search engine that sends 90% of ads revenue directly to publishers.
Partnerships.
Negotiating ad-integrations with top marketing podcasts like Social Media Examiner, Marketing Book, The SaaS Podcast to spread the word about Ahrefs Webmaster Tools — free SEO tool for website owners.
Events, Meetups & Conferences.
Securing the company presence and brand exposure on global conferences like WebSummit, Ad World, Brighton SEO.

Public Relations Specialist
August 2020 — Dec 2020 (5 місяців)
- Crafted the media base from scratch and launched the outreach campaign (OR: 89%).
- Established connections with SEO industry opinion leaders resulting in publications on TechRadar, Search Engine Journal, and Search Engine Watch.
- Got the commentaries for the stories from Walmart, Typeform, and Webflow.

KOLO
Press Officer
March 2022 — Present (5 місяців)
I volunteer for the charity fund KOLO to build trust and awareness of the organization that has already saved the lives of Ukrainians in the RussianUkraine war. The fund has already helped Ukraine with more than $1 million.

PR & Marketing Consultancy
Marketing And Public Relations Consultant
October 2019 — Present (2 роки 11 місяців)
Project with the US toy retailer.
- Assessed the market trends and competitive landscape of toy retail in the US and developed the go-to-market strategy.
- Created b2b and b2c communication strategies to develop partnerships with vendors, distributors, malls, and customers.
- Outlined team resources for executing the marketing & communication strategies.

Uploadcare
PR & Enterprise Marketing
December 2019 — June 2020 (7 місяців)
- Planned and executed the communication strategy that resulted in media coverage of 16 articles in global media, including Tier 1 – TechCrunch and The Entrepreneur.
- Created the industry-relevant media base of 72 journalists (positive responses) from scratch by managing media outreach.
- Secured the company's presence at two global events, including the speaking spot (free of charge) for the CEO of Uploadcare.
- Ensured the basis of the enterprise marketing flow by creating the content for the b2b corporate website.

Competera Pricing Platform
Brand Manager & Team Lead
January 2019 — December 2019 (1 рік)
- Organized and scaled PR content production from scratch resulting in 127 media publications for six months, including Forbes and Wired.
- Planned and executed quarterly event strategy for the UK market resulting in 70 enterprise leads for Q2 2019.
- Doubled the enterprise C-level community by scaling the invitation-only events up to 60 persons.
- Initiated and negotiated with management the creation of a brand team aimed to scale the PR success. Coached the Creative Writer, followed by her promotion to PR Manager.
- Launched and maintained personal brand for the executive team on the US, UK markets.

Public Relations Communications Manager
January 2018 — December 2018 (1 рік)
- Created and implemented the brand communication strategy for the US, UK, and CIS markets.
- Supported the corporate brand positioning by planning and executing the closed owned events with C-level of FMCG retailers in Ukraine.
- Organized the flow of cross-team collaboration between marketing and customer success, and negotiated the case study publications with FMCG retailers.
- Tracked and measured the efficiency of brand narrative created from scratch and continuously made corrections to meet objectives of press coverage.

Content Marketing Manager
April 2017 — December 2017 (9 місяців)
- Launched Quora as a lead generation channel from scratch resulting in an additional 5,000 traffic monthly and sales pipeline by 30% of leads pipeline.
- Gathered 46 customers stories for 16 US listings platforms resulting in winning industrial awards including G2Crowd High Performer, #1 Top eCommerce Solution, #2 E-commerce Berlin Award.
- Established and managed official social media from scratch, achieving +2,000 targeted followers for the enterprise segment.
- Uplifted company trust by setting up the process of case studies generation via customer interviews and hosting the webinars.

Creative Writer
March 2016 — April 2017 (9 місяців)
- Secured sustainable content production for the owned media resources: corporate blog and social media.
- Provided a basis for Search Engine Optimization (SEO) by creating 12 product landing pages.
- Ensured the proper communication on behalf of Competera responding to company mentions in public digital channels.

ОСВІТА

National University of Kyiv-Mohyla Academy
Master's degree, Political Science
(2015–2017)

National University 'Ivan Franko' , Lviv
Bachelor's degree, Political Science
(2011–2015)

Current Role: Head Of Public Relations
Company: Ahrefs

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